Sonia Gramada
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Welcome to my design studio!
Wicked World Designs was born out of my love for imaginative design, visual storytelling and creative problem solving.
Hi, I’m Sonia — a UX designer and illustrator creating work that balances clarity, usability, and personality.
Featured Work
UX/ Product Design
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I design clear, user-centred digital experiences — from research and user flows to wireframes, prototypes, and usability testing.
My focus is on making complex journeys easier to understand and use.
Explore UX Projects →
Illustration & Visual Design
A bit about me
On the side...
Outside of design, I love travelling and discovering new perspectives, and that curiosity often finds its way into my creative work. I’m drawn to stories — especially those that explore culture, people, and social impact.
When I’m not working, you’ll likely find me cooking, dancing, or sketching — often inspired by places I’ve visited or stories I’ve come across along the way.
What I do
Here’s how I approach design problems and bring ideas to life.
UX/UI & Product Design
Designing clear, user-centred digital experiences — from research and user flows to wireframes, prototypes, and usability testing.
Illustrations & Visual Design
Creating illustrations, brand visuals, and visual identities that bring personality, storytelling, and clarity into every project.
Research & Strategy
Understanding users, context, and goals through research and insight — translating complexity into clear, thoughtful design directions.
Get in touch!
Available for UX & design projects, illustration commissions, freelance collaborations, and creative opportunities.
Reach out at
sonia@wickedworlddesigns.com
Sonia Gramada
Welcome to my design studio!
Wicked World Designs was born out of my love for imaginative design, visual storytelling and creative problem solving.
Hi, I’m Sonia — a UX designer and illustrator creating work that balances clarity, usability, and personality.
From user flows and prototypes to visual storytelling and hand-drawn illustrations,
I enjoy crafting experiences that feel intuitive and human.
Featured Work
A glimpse into my UX, product design and illustration work.
UX/ Product Design
I enjoy untangling complex journeys and turning them into experiences that feel intuitive and easy to navigate.
Hi Jane!
Dashboards
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My Lists
Trend indicator for average weekly orders over time
Average weekly order (last 30 days): 82
+ 12% increase vs March
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I design clear, user-centred digital experiences — from research and user flows to wireframes, prototypes, and usability testing.
My focus is on making complex journeys easier
to understand and use.
Explore UX Projects →
Illustration & Visual Design
Illustration gives me space to explore texture, atmosphere, narrative, and handcrafted visual worlds.
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I create analogue and digital illustrations for brands, products, editorial projects, and visual identities.
From architecture and food illustration to seasonal artwork and brand visuals, each piece is crafted with personality, detail, and story.
Explore Illustration Work→
A bit about me
Originally from Romania, I have always been curious about different cultures, human behaviour and people’s various perspectives on the world.
Having spent half my life in Amsterdam, this experience has shaped my adaptability, empathy, and appreciation for different perspectives.
After many years working in education, sales and market research, I decided to build a career more aligned with my creative side.
What started as a love of sketching and graphic novels evolved into formal training in Graphic Design and UX/Product Design, and eventually the creation of my own design studio — Wicked World Designs.
Since then, I’ve completed projects for small businesses and larger organisations, combining UX thinking, research, visual storytelling and illustration to create intuitive and expressive experiences.
My work sits at the intersection of structure and imagination — where usability, storytelling and visual expression meet. It allows me to bring together my professional experience with the way I naturally think: in visuals, colours and stories.
On the side...
Outside of design, I love travelling and discovering new perspectives, and that curiosity often finds its way into my creative work. I’m drawn to stories — especially those that explore culture, people, and social impact.
When I’m not working, you’ll likely find me cooking, dancing, or sketching — often inspired by places I’ve visited or stories I’ve come across along the way.
What I do
Here’s how I approach design problems and bring ideas to life.
UX/UI & Product Design
Designing clear, user-centred digital experiences — from research and user flows to wireframes, prototypes, and usability testing.
Illustrations & Visual Design
Creating illustrations, brand visuals, and visual identities that bring personality, storytelling, and clarity into every project.
Research & Strategy
Understanding users, context, and goals through research and insight — translating complexity into clear, thoughtful design directions.
Get in touch!
Available for UX & design projects, illustration commissions, freelance collaborations, and creative opportunities.
Reach out at
sonia@wickedworlddesigns.com